HOW IT
ALL WORKS
June 21
Join us for our supplier briefing to learn about our latest strategic priorities, which will help guide your concept submissions.
July 12
Please submit solutions that address the key customers, occasions, and enduring spaces that are a focus for Anheuser-Busch.
Late August
If selected as a finalist, you can prepare a live or pre-recorded presentation to share at InnoFair. Finalists will be notified by August 4th.
September
Top concepts based on our DVF assessment will be presented to consumers to validate commercial opportunities for our brands.
October
Winning concepts will be featured with brand teams and enter our i-Semester process. All others will be added to our archives as a future opportunity to explore!